Dear god, what a load of CRAP. The makers of Spider-Man are being sued over billboards in the movie being covered with alternate images. Basically, they are trying to argue that the film makers don't have the right to modify the background in their own film. Stunning. While I don't have any love for product placement, I really don't agree with this. When you purchase space on a billboard, you do not purchase any instance of that billboard appearing on film/video or whatever. If the film in question was a factual documentary on advertising, then there might be an argument over authenticity. What next? What if I see the billboard, but describe it to a friend incorrectly... are they going to sue me for incorrect memory?

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