Let the screaming commence: New breed of TV ads popping up. Yeah. Popup ads for TV. Because viewers are daring to tune out of the 25% advertising they now call "entertainment". Not that it would occur to any of these morons that bombarding people with really shitty ads might be the problem - hurling more advertising at us won't help. One day they might figure out that what is successful is a well-made ad, that communicates its idea clearly and without insulting the viewer's intelligence.

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