MACCAWS - Making A Commercial Case for Adopting Web Standards. A fledgling standards group, dedicated to collecting the kind of information you need to give your boss to convince them (and clients) that web standards are a Good Thing. not just that, but they're a good thing in business terms - bottom line; long-term benefits; accessibility considerations; etc.
This side of the standards battle is probably just as important as getting robust standards support in browsers. It's no good knowing how to create an entirely CSS-driven, accessible, standards-compliant website if your boss tells you to hack it 'til it looks the same in Netscape 4. At the end of the day; one of the biggest hurdles is getting people to stop expecting websites to behave like print documents - you do not have pixel-level control.
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