The financial statements for Red Bull Racing’s immediate parent Red Bull Technology reveal that the drinks company has poured $1.2 billion into the team since it took it over. In 2005 its bill came to $100 million but by 2012 this had risen 60% to $159.4 million.
...
Red Bull’s Advertising Value Equivalent (AVE), the price it would have to pay to buy a similar amount of on-screen exposure, came to an estimated $283.2 million last year. This was the highest of any brand in F1 and was equivalent to 11.9% of the total gained by all the teams.
...
Nevertheless, if F1 doesn’t continue to meet Red Bull’s needs then it would not make sense for it to remain in the series. The catalyst for this could be the end of its winning streak.